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| Award (↑) | Year | Category | Nominee / Winner | Person |
|---|---|---|---|---|
| Animal Planet | 2004 | 50 Greatest TV Animals (#48) | Winner | J. Fred Muggs |
| AOL Television Award | 2007 | TV's Top 5 Awards: Biggest Spills | Nominee | |
| AOL Television Award | 2005 | Moment of the Year: Oops | Nominee | Cruise vs. Lauer |
| AOL Television Award | 2004 | Most Teary-Eyed Moment | Nominee | |
| Daytime Emmy Awards | 2008 | Outstanding Morning Program | Nominee | |
| Daytime Emmy Awards | 2007 | Outstanding Original Song | Nominee | Song Title: It's a New Day, Today |
| Daytime Emmy Awards | 2007 | Outstanding Morning Program | Winner | |
| Daytime Emmy Awards | 2006 | Outstanding Original Song | Nominee | Randy Wachtler; Phil Vassar; Julie Vassar |
| Daytime Emmy Awards | 1975 | Outstanding Talk, Service or Variety Series | Nominee | |
| Daytime Emmy Awards | 1975 | Outstanding Talk, Service or Variety Series | Winner | Barbara Walters |
| Daytime Emmy Awards | 1975 | Outstanding Talk, Service or Variety Series | Nominee | Jim Hartz |
| E!'s 101 Lists | 2005 | 101 Craziest TV Moments (#24) | Winner | Tom Cruise accosts Matt Lauer |
| Emmy Award | 1968 | Outstanding Achievement in Daytime Programming | Winner | |
| Emmy Award | 1956 | Best M.C. or Program Host | Nominee | Dave Garroway |
| Emmy Award | 1956 | Best Contribution to Daytime Programming | Nominee | Dave Garroway |
| EW's All Time Greatest/Worst Lists | 1999 | 100 Greatest TV Moments (#34) | Winner | J. Fred Muggs joins Today |
| Foe Paw Award | 2000 | Winner | ||
| Gabriel Award | 2005 | News Story: National Release | Winner | |
| Genesis Award | 2008 | Outstanding Morning Show | Nominee | |
| GLAAD Media Award | 1999 | Outstanding Television Journalism | Nominee | |
| Gracie Allen Award | 2005 | Outstanding News Story - Series | Winner | |
| Gracie Allen Award | 2005 | Outstanding Interview Program - Soft News | Winner | |
| Gracie Allen Award | 2003 | News Story, Series | Winner | |
| Maggie Award | 1985 | TV Series | Winner | |
| National Headliner Award | 2008 | Best Feature, Sports or Human Interest Story, Broadcast TV Networks, Cable Networks and Syndicators | Winner | |
| National Headliner Award | 2008 | Best Health/Science Reporting, Broadcast Television Networks, Cable Networks and Syndicators | Winner | |
| Peabody Award | 1973 | Winner | Bill Monroe | |
| People Magazine's Best/Worst List | 1989 | Best of Tube | Winner | |
| PRISM Award | 2005 | Outstanding Television News Magazine Series Segment | Nominee | |
| Television Champion Award | 1972 | Best Daytime Program | Winner | |
| Television Champion Award | 1971 | Best Daytime Program | Winner | |
| Television Champion Award | 1970 | Best Daytime Program | Winner | |
| Television Champion Award | 1969 | Best Daytime Program | Winner | |
| Television Champion Award | 1968 | Best Daytime Program | Winner | |
| Television Champion Award | 1967 | Best Daytime Program | Winner | |
| Television Champion Award | 1966 | Best Daytime Program | Winner | |
| Television Champion Award | 1965 | Best Daytime Program | Winner | |
| Television Champion Award | 1964 | Best Daytime Program | Winner | |
| Television Champion Award | 1963 | Best Daytime Program | Winner | |
| Television Champion Award | 1961 | Best Daytime Program | Winner | |
| Television Champion Award | 1960 | Best Daytime Program | Winner | |
| Television Champion Award | 1959 | Best Daytime Program | Winner | |
| Television Champion Award | 1958 | Best Daytime Program | Winner | |
| Television Champion Award | 1954 | Best Daytime Program | Winner | |
| TV Guide Award (televised) | 2001 | Favorite News Person | Winner | Katie Couric |
| TV Guide Award (televised) | 2000 | Favorite News Person | Nominee | Katie Couric |
| TV Guide Award (televised) | 2000 | Favorite News Person | Nominee | Matt Lauer |
| TV Guide Award (televised) | 1999 | Favorite News Program | Nominee | |
| TV Guide's All Time Greatest/Worst Lists | 2004 | 50 Things To Love About TV (#47) | Winner | |
| TV Guide's All Time Greatest/Worst Lists | 2002 | 50 Greatest TV Shows (#17) | Winner |
