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The Profit

The Profit

  • Premiered: 
    July 30, 2013
    (Click date to see TV listings for that day)

  • Network: CNBC
  • Category: Series
  • Genre: Reality
  • Type: Live Action
  • Concept: 
  • Subject Matter: Workplace
  • Tags: makeover

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Plot Synopsis

Serial entrepreneur Marcus Lemonis invests his own money to transform struggling businesses into profitable ventures. In this series, Lemonis puts his own money on the line, and he'll do anything to save each company and turn a profit -- even if it means firing the president, promoting the secretary, or doing the work himself. In each 60-minute episode, Lemonis works with one business, including: Car Cash, which is just weeks away from being forced to close its doors for good, as two feuding brothers who buy used cars for cash have watched their business dry up; Jacob Maarse Florists, a premier Southern California flower shop, which has lost money after its founder died and its spoiled mama's boy inherited it; Planet Popcorn, which can't show a profit despite being a multi-million dollar business; Eco-Me, an all-natural cleaning-supply company started by two best friends who wanted to help people rid their home of potentially toxic products; LA Dogworks, a state-of-the-art dog care facility with volatile leadership and terrible morale; and many other companies in need of a business makeover.

Season 2 of THE PROFIT premiered on Tuesday, February 25, 2014 at 10pm ET/PT on CNBC, with eight new episodes. The first three episodes of the second season featured: Athans Motors, a high-end used car dealership in Morton Grove, IL; A. Stein Meat Products, a second-generation business run by two lifelong friends in Brooklyn, NY; and Michael Sena's Pro-Fit, a little gym right outside of Chicago. Subsequent episodes featured these businesses: Skullduggery, a toy and craft kit manufacturer in Anaheim, CA; Amazing Grapes, a wine store in Santa Margarita, CA; WorldWide Trailer Sales, Inc., which manufactures and sells concession trailers from Tampa, FL; Sweet Pete's, a gourmet candy manufacturer specializing in vegan and gluten-free sweets in Jacksonville, FL; and Key West Key Lime Pie Company in Key West, FL. THE PROFIT returned for the rest of Season 2 on Tuesday, October 14, 2014 at 10pm ET/PT on CNBC. In the first episode back, Marcus visits Courage.b, a family-run clothing company with seven retail stores in the New York City area. Even though the company had more than $5 million in sales last year, it's still operating in the red because of a family power struggle. Later in the second season, Marcus turns around these companies: Artistic Stitch (Glendale, NY); ASL Sign Sales & Services (Surfside Beach, SC); Coopersburg Sports (Coopersburg, PA); My Big Fat Greek Gyro (McMurray, PA); Shuler's BBQ (Latta, SC); Swanson's Fish Markets (Fairfield, CT); Unique Salon & Spa (Syosset, NY); and West End Coffee Company (Greenville, SC).

THE PROFIT returned for a 12-episode third season on Tuesday, May 12, 2015 at 10pm ET/PT, as Lemonis brings his famous "three Ps" principle (People, Process, and Product) to nine small businesses hailing from a variety of industries. From a Staten Island burger joint, to a Missouri cosmetics company, to a Massachusetts drum maker, these companies face very different challenges. But they also have one thing in common: they need Lemonis's help. But at some of these companies, so much has happened in such a short period of time that they deserve a whole new episode. And so for the first time in the history of "The Profit," fans will get hour-long updates on two previously featured businesses: Courage. b and My Big Fat Greek Gyro (now known as The Simple Greek). From amazing transformations to dramatic confrontations, viewers will see everything that's happened at these companies since THE PROFIT first visited. But most of all, they'll get an unvarnished look at Lemonis's process -- and a no-holds-barred exploration of how real business is done. The new small businesses featured in Season 3 include: FuelFood (West Palm Beach, FL); Grafton Furniture (Miami, FL); The Lano Company (Kansas City, MO); M&D Marketing/240sweet (Columbus, IN); Precise Graphix (Bethlehem, PA); RAMP Sports (Park City, UT); SJC Drums - Southbridge, MA; Standard Burger (Staten Island, NY); and Tonnie's Minis (New York, NY). On Thursday, October 22, 2015, CNBC announced that the new season of THE PROFIT will return with a special early premiere -- and with limited commercial interruption -- on Wednesday, October 28 immediately following CNBC's "The Republican Presidential Debate: Your Money, Your Vote." The first of thirteen original episodes, the premiere will then air as originally announced on its regular day and time beginning Tuesday, November 3 at 10pm ET/PT. In the Tuesday, October 28th episode, Marcus visits Bentley's Corner Barkery, a small chain of natural pet food stores in Chicago growing too quickly for its own good. If Marcus can't help the husband-and-wife owners sharpen their focus and strengthen their execution, this business could go to the dogs. Other small businesses featured in upcoming new episodes include (in alphabetical order): Betty's Pie Whole (Encinitas, CA); Da Lobsta (Chicago, IL); Farmgirl Flowers (San Francisco, CA); Kensington Garden Rooms (El Dorado Hills, CA); The Blues Jean Bar (Aspen, CO); Vision Quest Lighting (Ronkonkoma, NY); and Wick'ed Candles (Burbank, CA).

CNBC premiered the fourth season of THE PROFIT on Tuesday, August 23, 2016 at 10pm ET/9pm PT. Since THE PROFIT first premiered, Lemonis has invested more than $35 million of his own money in the companies featured on the series, and in the new season he continues to put his own money on the line to help save and grow struggling businesses across the country. The season opener features Farrell's Ice Cream Parlour Restaurants, where two business partners have revived an iconic family restaurant chain, only to run it right back into the ground. If Marcus Lemonis can't help restore some leadership to this beloved brand, it'll melt down -- this time for good. THE PROFIT returned with all-new episodes on Tuesday, June 6, 2017 at 10pm ET/PT on CNBC. The new businesses featured this season include (in alphabetical order; air dates to be announced): Ashtae Products, Inc. (Greensboro, NC); Bodhi Leaf Coffee Traders (Orange, CA); HipPops Handcrafted Gelato Bars (Miami, FL); Overtone Acoustics (Orlando, FL); Swim by Chuck Handy (Miami, FL); Windward Boardshop (Chicago, IL); and Zoe's Chocolate Co. (Waynesboro, PA). Plus, the new season features a special one-hour update episode on one of the businesses previously featured on the series: Farrell's Ice Cream Parlour Restaurants, based in Orange County, CA. In the mid-season premiere, "Swim by Chuck Handy," a family-run swimwear company struggles to connect with the consumer. The business has been pulled underwater by poor leadership, outdated designs, and misguided processes. If Marcus can't get them to swim with style, this retailer will evaporate.

Season 5 of THE PROFIT premiered on Tuesday, November 21, 2017 at 10pm ET/PT on CNBC. THE PROFIT kicks off its fifth season with a special episode entitled "Biggest Wins and Heartbreaking Losses." After nearly 70 episodes, Marcus opens his books to reveal what happened after the cameras stopped rolling. He explains which deals paid off big time and which cost him millions. And deep dives into the money spent, relationships formed, and epic surprises no one saw coming. In the rest of the new season, seven small businesses try to secure an investment from the self-made millionaire, including Monica Potter Home, a line of home goods started by PARENTHOOD actress Monica Potter and Mr. Cory's Cookies owned by a 13-year-old entrepreneur. Plus, Marcus updates viewers on his most successful venture, Bentley's Pet Stuff, and the nostalgic Farrell's Ice Cream Parlour Restaurants from Orange County, CA. Serial entrepreneur and investor Marcus Lemonis is back putting his own money on the line to help save and grow struggling businesses across the country. Season 5 returned on Tuesday, June 12, 2018 at 10pm ET/PT on CNBC with ten all-new episodes and ten small businesses in need of a life-changing investment. Marcus evaluates businesses with his 3 P's principle (People, Process, Product (that can be the difference between success and failure. Whether its poor leadership or mismanaging finances, it doesn't take long for Marcus to figure out what a business is doing wrong and establish a plan for success. New businesses featured in upcoming episodes include (in alphabetical order): Baby Bump Maternity (New Orleans, LA); The Casery (Santa Monica, CA); Diaper Dude (Los Angeles, CA); Ellison Eyewear (Chicago, IL); Hangout Lighting (Chicago, IL); Montiel (Los Angeles, CA); NYC Bagel Deli (Chicago, IL); Queork (New Orleans, LA); Simply Slices (Chicago, IL); Tankfarm & Co. (Seal Beach and Huntington Beach, CA).

Season 6 of THE PROFIT premiered on Tuesday, December 4, 2018 at 10pm ET/PT on CNBC, immediately following a special "Inside Look" episode. New business featured this season include (in alphabetical order): Ben's Garden (Brooklyn, NY); Everkin (Los Angeles, CA); FEAT Socks (Venice, CA); Lyles BBQ (Lexington, KY); NYC Bagel Deli (Chicago, IL); Queork (New Orleans, LA); Santa's Toys (Santa Claus, IN); Smithfly Designs (Troy, OH); and Snowdays NYC (New York, NY).

CNBC premieres Season 7 of THE PROFIT on Tuesday, November 5, 2019 at 10pm ET/PT. When a small business has a chance at redemption, it's not just the bottom line at stake. Sometimes, entrepreneurs need to see a return on the investment in themselves. Business is personal as Marcus visits twelve entrepreneurs looking to get on the path to success, and one flooded town desperate to get back on proverbial dry land. It's not about balancing spreadsheets and writing checks as a magic formula to success, it's focusing on the people driving the businesses that makes all the difference. This season, Marcus lends both his expertise and understanding to foster personal growth into financial growth. The new businesses featured (alphabetical order): CocoTaps (Las Vegas, NV); Dante's Italian Cuisine & Brick Oven Specialty Pizza (Rockaway, NJ); Hatbox: A Modern Haberdashery (Austin, TX); Ideal Cheese Shop (New York, NY); Las Vegas Mini Gran Prix (Las Vegas, NV); Macaron Queen (Atlanta, GA); Polar Bear Coolers (Cumming, GA); Ramp Sports (Park City, UT); and Skinny Latina (Coral Gables, FL).

CNBC premieres Season 8 of THE PROFIT on Tuesday, August 10, 2021 at 10pm ET/PT. Lemonis is back putting his own money on the line to try to help small businesses across the country and he has never been more invested. This season, Lemonis visits eight businesses each facing different and unique challenges during these unprecedented times. With his 3P's principle -- People, Process, Product -- Lemonis evaluates each business and charts a path forward. Businesses in Season 8 include: Harvest Lane Honey (South Salt Lake, UT); Grey Block Pizza (Santa Monica, CA); Mod Barn (Los Angeles, CA); James' Gourmet Sweet Potato Pies (South Salt Lake, UT); Sonoma Coast Spirits (Petaluma, CA); K9 Lifeline (Draper, UT); The Crabby Shack (Brooklyn, NY); The Crabby Shac (Brooklyn, NY); Zip Kit Homes (Cedar City, UT).
On Tuesday, September 28, 2021 at 10pm ET/PT, CNBC premiered "Raise the Roof," the final episode of THE PROFIT, according to Marcus Lemonis' tweets. A home construction business, Zip Kit Homes, is trying to revolutionize the way houses are built, but the company is struggling to keep up with demand for its innovative homes.

Production & Distribution

  • Produced by The Hochberg Ebersol Company
  • In association with Machete Productions


  • Jacob Maarse Florists - Los Angeles, California USA - Map It!
  • LA Dogworks - Los Angeles, California USA - Map It!
  • Eco-Me - Los Angeles, California USA - Map It!