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The Profit

The Profit

  • Premiered: 
    July 30, 2013
    (Click date to see TV listings for that day)

  • Network: CNBC
  • Category: Series
  • Genre: Reality
  • Type: Live Action
  • Concept: 
  • Subject Matter: Workplace
  • Tags: makeover

Buy This Show on DVD or Watch Online

No DVDs Available
(That We Know Of)
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Plot Synopsis

Serial entrepreneur Marcus Lemonis invests his own money to transform struggling businesses into profitable ventures. In this series, Lemonis puts over $2 million of his own money on the line, and he'll do anything to save each company and turn a profit -- even if it means firing the president, promoting the secretary, or doing the work himself. In each 60-minute episode, Lemonis works with one business, including: Car Cash, which is just weeks away from being forced to close its doors for good, as two feuding brothers who buy used cars for cash have watched their business dry up; Jacob Maarse Florists, a premier Southern California flower shop, which has lost money after its founder died and its spoiled mama's boy inherited it; Planet Popcorn, which can't show a profit despite being a multi-million dollar business; Eco-Me, an all-natural cleaning-supply company started by two best friends who wanted to help people rid their home of potentially toxic products; LA Dogworks, a state-of-the-art dog care facility with volatile leadership and terrible morale; and many other companies in need of a business makeover. Season 2 of THE PROFIT premiered on Tuesday, February 25, 2014 at 10pm ET/PT on CNBC, with eight new episodes. The first three Season 2 episodes featured: Athans Motors, a high-end used car dealership in Morton Grove, IL; A. Stein Meat Products, a second-generation business run by two lifelong friends in Brooklyn, NY; and Michael Sena's Pro-Fit, a little gym right outside of Chicago. Subsequent episodes featured these businesses: Skullduggery, a toy and craft kit manufacturer in Anaheim, CA; Amazing Grapes, a wine store in Santa Margarita, CA; WorldWide Trailer Sales, Inc., which manufactures and sells concession trailers from Tampa, FL; Sweet Pete's, a gourmet candy manufacturer specializing in vegan and gluten-free sweets in Jacksonville, FL; and Key West Key Lime Pie Company in Key West, FL. THE PROFIT returned for the rest of Season 2 on Tuesday, October 14, 2014 at 10pm ET/PT on CNBC. In the first episode back, Marcus visits Courage.b, a family-run clothing company with seven retail stores in the New York City area. Even though the company had more than $5 million in sales last year, it's still operating in the red because of a family power struggle. Later in the second season, Marcus turns around these companies: Artistic Stitch (Glendale, NY); ASL Sign Sales & Services (Surfside Beach, SC); Coopersburg Sports (Coopersburg, PA); My Big Fat Greek Gyro (McMurray, PA); Shuler's BBQ (Latta, SC); Swanson's Fish Markets (Fairfield, CT); Unique Salon & Spa (Syosset, NY); and West End Coffee Company (Greenville, SC).
On Monday, March 16, 2015, CNBC announced that THE PROFIT will return for a 12-episode third season on Tuesday, May 12, 2015 at 10pm ET/PT, showcasing serial entrepreneur and investor Marcus Lemonis, who puts his own money on the line to help save and grow struggling businesses across the country. This season, Lemonis will bring his famous "three Ps" principle (People, Process, and Product) to nine small businesses hailing from a variety of industries. From a Staten Island burger joint&hellip to a Missouri cosmetics company&hellip to a Massachusetts drum maker&hellip these companies face very different challenges. But they also have one thing in common: they need Lemonis's help.

Also this season, fans of THE PROFIT can look forward to an all-new "The Profit: After the Deal" -- an hour-long special, in which Lemonis revisits companies previously featured on the series to see how far they've come since their episodes aired. Viewers will receive updates on his partnerships with Unique Spa & Salon (now known as Erika Cole by Raquel), Artistic Stitch, and Coopersburg Sports, among others. In many cases, the partnerships are thriving; in others, they've unfortunately gone sour. That's the reality of business -- and viewers will see it all.

But at some of these companies, so much has happened in such a short period of time that they deserve a whole new episode. And so for the first time in the history of "The Profit," fans will get hour-long updates on two previously featured businesses: Courage. b and My Big Fat Greek Gyro (now known as The Simple Greek). From amazing transformations to dramatic confrontations, viewers will see everything that's happened at these companies since THE PROFIT first visited. But most of all, they'll get an unvarnished look at Lemonis's process -- and a no-holds-barred exploration of how real business is done.

The new small businesses featured in Season 3 include:
- FuelFood - West Palm Beach, FL
- Grafton Furniture - Miami, FL
- The Lano Company - Kansas City, MO
- M&D Marketing/240sweet - Columbus, IN
- Precise Graphix -- Bethlehem, PA
- RAMP Sports - Park City, Utah
- SJC Drums - Southbridge, MA
- Standard Burger - Staten Island, NY
- Tonnie's Minis -- New York, NY

Production & Distribution

  • Produced by The Hochberg Ebersol Company
  • In association with Machete Productions


  • Jacob Maarse Florists - Los Angeles, California USA - Map It!
  • LA Dogworks - Los Angeles, California USA - Map It!
  • Eco-Me - Los Angeles, California USA - Map It!