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The Profit

The Profit

Profit_2013_241x208
  • Premiered: 
    July 30, 2013
    (Click date to see TV listings for that day)

  • Network: CNBC
  • Category: Series
  • Genre: Reality
  • Type: Live Action
  • Concept: 
  • Subject Matter: Workplace
  • Tags: makeover

Buy This Show on DVD or Watch Online

No DVDs Available
(That We Know Of)
Legal Full Episodes
Not Available Online
(That We Know Of)

Plot Synopsis

Serial entrepreneur Marcus Lemonis invests his own money to transform struggling businesses into profitable ventures. In this series, Lemonis puts over $2 million of his own money on the line, and he'll do anything to save each company and turn a profit -- even if it means firing the president, promoting the secretary, or doing the work himself. In each 60-minute episode, Lemonis works with one business, including: Car Cash, which is just weeks away from being forced to close its doors for good, as two feuding brothers who buy used cars for cash have watched their business dry up; Jacob Maarse Florists, a premier Southern California flower shop, which has lost money after its founder died and its spoiled mama's boy inherited it; Planet Popcorn, which can't show a profit despite being a multi-million dollar business; Eco-Me, an all-natural cleaning-supply company started by two best friends who wanted to help people rid their home of potentially toxic products; LA Dogworks, a state-of-the-art dog care facility with volatile leadership and terrible morale; and many other companies in need of a business makeover. Season 2 of THE PROFIT premiered on Tuesday, February 25, 2014 at 10pm ET/PT on CNBC, with eight new episodes. The first three Season 2 episodes featured: Athans Motors, a high-end used car dealership in Morton Grove, IL; A. Stein Meat Products, a second-generation business run by two lifelong friends in Brooklyn, NY; and Michael Sena's Pro-Fit, a little gym right outside of Chicago. Subsequent episodes featured these businesses: Skullduggery, a toy and craft kit manufacturer in Anaheim, CA; Amazing Grapes, a wine store in Santa Margarita, CA; WorldWide Trailer Sales, Inc., which manufactures and sells concession trailers from Tampa, FL; Sweet Pete's, a gourmet candy manufacturer specializing in vegan and gluten-free sweets in Jacksonville, FL; and Key West Key Lime Pie Company in Key West, FL. THE PROFIT returned for the rest of Season 2 on Tuesday, October 14, 2014 at 10pm ET/PT on CNBC. In the first episode back, Marcus visits Courage.b, a family-run clothing company with seven retail stores in the New York City area. Even though the company had more than $5 million in sales last year, it's still operating in the red because of a family power struggle. Later in the second season, Marcus turns around these companies: Artistic Stitch (Glendale, NY); ASL Sign Sales & Services (Surfside Beach, SC); Coopersburg Sports (Coopersburg, PA); My Big Fat Greek Gyro (McMurray, PA); Shuler's BBQ (Latta, SC); Swanson's Fish Markets (Fairfield, CT); Unique Salon & Spa (Syosset, NY); and West End Coffee Company (Greenville, SC).
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Tonight (Tuesday, October 28, 2014) at 10pm ET/PT, CNBC premiered the "Swanson's Fish Market" episode of THE PROFIT. Despite operating for four decades on the same busy intersection in Fairfield, Connecticut, this family business has fallen into major debt. Gary Swanson and his wife, Sue, run the fish market, after taking it over from Gary's father. Recently, the third generation, their daughter Larissa Swanson, started working there, and she's trying to get the business out of debt, hoping to eventually take it over -- but only 3% of family businesses make it past the third generation. The market sits in a great location with a solid customer base that likes its fresh fish and hot soups, and Lemonis attributes Swanson's troubles to misspending and mismanagement by the owners.

Production & Distribution

  • Produced by The Hochberg Ebersol Company
  • In association with Machete Productions

Settings

  • Jacob Maarse Florists - Los Angeles, California USA - Map It!
  • LA Dogworks - Los Angeles, California USA - Map It!
  • Eco-Me - Los Angeles, California USA - Map It!