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Super Bowl's Greatest Commercials

Super Bowl's Greatest Commercials

Photo Credit:  Robert Horowitz/CBS
  • Premiered: 
    January 27, 2001
    (Click date to see TV listings for that day)

  • Network: CBS
  • Category: Series
  • Genre: Special, Annual
  • Type: Live Action
  • Concept: 
  • Subject Matter: Entertainment
  • Tags: commercials, sports, football (pro)

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Plot Synopsis

Each year during the week leading up to the Super Bowl, two studio hosts countdown the best, funniest and most outrageous Super Bowl commercials of all time. Plus, fans go online ( to vote for their favorites. These adverts are typically considered the most famous, best and well-liked: Apple's 1984 commercial; Coke's heartwarming encounter between Mean Joe Greene and a young fan; Reebok's Terry Tate; the GoDaddy Girls; Budweiser's Bud Bowl; Pepsi's Cindy Crawford commercial; E*Trade's talking babies; Budweiser's Clydesdales; the monkeys of; and more. Plus, this special previews new commercials for the upcoming Super Bowl.
The one-hour 2020 special, hosted again by Boomer Esiason and four-time host Daniela Ruah, originated from Hard Rock Stadium in Miami and premiered on Wednesday, January 29, 2020 from 8-9pm ET/PT on CBS. This year, SUPER BOWL'S GREATEST COMMERCIAL 2020 is an interactive countdown, where viewers can vote live via specific hashtags for the their fave Super Bowl commercial. Ruah presents her top five favorite hilarious commercials, while Esiason showcases his five favorite heartfelt Super Bowl spots, and the top picks in each category advance to the live vote during the broadcast. Then, viewers decide the outcome by tweeting the finalists' hashtags, and the ultimate winner is revealed at the end of the show.

Ruah's favorite hilarious Super Bowl commercials are:
- Budweiser's "Super Fan aka Lamb Streaker" (2006)
- Chevy's "Happy Grad" (2012)
- Doritos' "Goat-4-Sale" (2012)
- Honda's "A New Truck to Love" (2016)
- Tide to Go's "Talking Stain" (2008)

Esiason's favorite heartfelt Super Bowl commercials are:
- Google's "Parisian Love" (2010)
- Budweiser's "Brotherhood" (2013)
- Budweiser's "Lost Dog" (2015)
- Hyundai's "Hope Detector" (2018)
- Verizon's "Coach Who Wouldn't Be Here" (2019)

The special will feature the exclusive premiere of one of the biggest spots of this year's Super Bowl for Hyundai, starring Chris Evans, John Krasinski, Rachel Dratch and "Big Papi" David Ortiz, and also go behind the scenes of the Boston-themed commercial. In addition, Kevin Frazier, co-host of ENTERTAINMENT TONIGHT, will be joined in Miami Beach by special guests to report on the latest Super Bowl week buzz

Viewers can watch commercials online ( and vote for their favorites by choosing one video from each category. Voting began at 1pm ET on Monday, January 13 and continues through 7pm ET on Wednesday, January 29, when the top two commercials advance to the live vote during the 8pm ET broadcast, when viewers decide the outcome by tweeting the finalists' hashtags. The ultimate winner is revealed at the end of the program.


Other Titles

  • Also known as Super Bowl Greatest Commercials

Production & Distribution

  • Produced by Juma Entertainment
  • Produced by IMG Media
  • Produced by Robert Dalrymple Productions