Plot Synopsis

Teenager Chelsea Crockett has achieved online fame with her fashion and beauty vlog, BeautyLiciousInsider, and now her whole family is involved in the BeautyLicious business, with her dad, Brandon, at the helm. What started out as "secret diary" video blogs has transformed into a YouTube channel with more than 1 million subscribers, a lifestyle website, and many lucrative promotional deals. Now, this half-hour reality series chronicles the Crocketts, a previously normal family, as they work together to help Chelsea expand her brand while struggling with everyday issues. Not only does her father run the business, but her mother, Michelle, writes for and maintains Chelsea's lifestyle website -- but her job as a school teacher and her Christian faith sometimes makes it hard for her to deal with her daughter's online exploits. Chelsea's sister, 16-year-old Kylie, is the only member of the family not interested in being involved in the BeautyLicious Insider brand, and her brother, 14-year-old Chandler, is starting his own YouTube channel, but his ideas are not aligned with his father's.